We hoisted the flag as a way to pay homage to the rebel pioneers who left Microsoft to lead the startup that would become Apple Computers. Steve Jobs flew the pirate flag above their headquarters and explained their culture in a phrase: “Why join the navy when you can be a pirate?”
The fitness industry is broken and those joining the ranks in unhelpful ways are the antithesis of DEUCE. We’re the pirates and we’re hell bent on conquering the health and wellness issues dominating the fitness landscape.
The ship design was originally sketched in-house with inspiration from one of our very own coach's tattoos. We reached out to local artist @TristanSchrager to bring this design to life.